Rich in detail vs minimalīalance images with a lot of detail (for example, a bustling city street) with something more simple (like a logo on a solid background) The final product vs the vibeīalance photos of your actual product/service with others that just add to the mood. Let the star images breathe, by surrounding them with simpler images and whitespace. Not every image can be a focal point–or you won’t know wherre to look! Some are the star and some are the supporting cast. You want to balance: Points of emphasis vs. Next, look back at your source images and try to find others that will complement them, without stealing the spotlight.Ĭontrast is key. Start with 2-3 images that jump out at you the most–the ones you absolutely MUST use–and add them to your template. Now, you don’t want to be generic or lean too heavy on these, but they’re good jumping-off points. Whether it’s skincare or the movie industry, there’s iconography that people associate with it and a culture you can draw from. ![]() When capturing the vibe, the last piece is the visuals, graphics – the touchstones of the industry you’re in. For my brand, I love animal print and high contrast like something luxurious paired with a metallic, like steel. If you’re in construction, you could incorporate close-ups of wood or concrete. Is it soft, rough, metallic? Are there any textures that just feel right to you? For example, if you work in something natural, you could incorporate textures like grass, leaves or clouds. I also really love incorporating textures. Color has so much emotion and psychology tied to it that if there are any that stand out immediately, that’s a great point to brainstorm off of. We all have favorite colors and colors we hate. Does it capture that mood?Īs you can likely imagine, colors are an excellent reference point. Everything echoes back to the mood board. I’ll start by making them a mood board with lots of options, they’ll give feedback, and we’ll make tweaks, and once we’ve landed on the right one, we refer to it throughout the design process. When working with a client, it’s something we can always measure against and return to. It helps me set the objective for the whole brand project. Not all designers do them, but they’re key for me. ![]() Moodboards give you a vision to measure againstĪs you build out your brand identity, the moodboard can guide all of your other decisions: type, colors, photography, logo. This is why mood boards are so important. But if you don’t set the stage and create that vision, how will you know what you’re working towards? The details will all be disconnected – you’re working with the little pieces, not the big picture. Mood boards are the first pass at capturing the vision of a brand. You don’t have any context or vision for what the brand itself is supposed to look like – you need the big picture! You need to know the vibe you’re trying to create before you can get into the little details like a logo. That is how I feel when someone starts the design process with a logo. You’re like, “wait, back-up, I need context. Have you ever had someone start talking to you right in the middle of a conversation? Like they’re just jumping right into the action, and you have no idea what’s going on. Moodboards set the tone for your entire brand And if you don’t figure out how that personality actually translates to visuals first, you can end up with the boring, generic & borrowed branding. Please let me know in the comments how you research trends in your work, I am always looking for new resources.Why you should make a mood board for your brandīrand personality is one of the biggest differentiators. You can click here to listen to one all about using Pinterest, but there are many more, all with valuable marketing info. If you want to dive deeper into Pinterest, I took Jenna Kutcher’s The Pinterest Lab, and I learned so much! But she also gives tons of free content on her Goal Digger Podcast. You can keep boards private and share them with your clients easily by email.Īnd I love their Pinterest 100 trend report, so helpful for predicting what will be popular in the upcoming seasons. There is an endless supply of gorgeous reference. Pinterest is not just for recipes and planning your dream lake house □ ![]() Need something a little quicker? I love to use Pinterest to curate mood boards for my clients/projects. I would love to see how you make it yours.Īlso, check out my free list of trend resources when you open my vault, all of the links are clickable, I made it super easy to get the info you need fast!ĭid you know Canva has free mood board templates? Let me know if it was helpful and please tag me on insta if you decide to use it. You can download the Adobe Illustrator moodboard template file and get access to other freebies in my vault by signing up here or clicking the box above.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |